Start Your Own Business

By Rieva Lesonsky

Start Your Own BusinessStart Your Own Business: The Only Start-Up Book You’ll Ever Need If you want to start a business, but don’t know where to start, then the place to start is with “Start Your Own Business: The Only Start-Up Book You’ll Ever Need” by Rieva Lesonsky. The book is put out by Entrepreneur Press and is essentially a compilation of Entrepreneur Magazine’s large knowledge database regarding starting a business.

The book literally takes you through the entire business process – from determining if you really have what it takes to run a business to how to deal with failure if your business doesn’t work out, and everything in between. The best part about the book is that it covers nearly EVERYTHING in some capacity. If you need more information, it does a great job of suggesting further reading and pertinent web sites.

The book is broken down into seven sections, each with several chapters. The first section, ‘You Gotta Start Somewhere’ covers determining if you can be an entrepreneur, how to come up with an idea for your business, and whether you should launch your business part time or full time. Most people who buy the book will already have answers to these questions, but going through the exercises in the book can still be helpful.

The second section of the book is entitled ‘Building Blocks’. It covers how to name your business, choosing a business structure, creating a business plan, and how to hire a lawyer and accountant. I think that this is the most valuable section of the book. These are the things that most entrepreneurs either struggle with or ignore. The “Naming Your Business” chapter in particular helped me a great deal. Naming your business is not nearly as easy as you think – you need to consider all registered trademark names, registered domain names, and names that are being used but not trademarked. One of the worst things that you can do is to pick a name that is already being used by someone and face a legal battle down the road.

The third section covers financing including where and how to get money to run your business. The fourth section, ‘Setting the Stage’ is absolutely massive and covers numerous important things such as choosing a location for your business, creating a professional image, offering customers credit, hiring your first employee, and business insurance. Needless to say, all of these things are extremely important to every business owner.

The fifth section covers buying company computers, cell phones, and cars. These things probably won’t be very difficult for most business owners. The sixth section, however, covers one of the hardest thing every business owner faces – marketing. The section is nearly 100 pages about advertising, marketing, and public relations. It also briefly touches on web-marketing but those looking to seriously profit online will need to look elsewhere because the book is a little thin when it comes to e-commerce.

The final section, entitled ‘By the Books’ goes over every entrepreneurs favorite things – accounting and taxes. It gives solid advice regarding basic bookkeeping, financial statements, budgeting, and taxes. For most business owners this section and the web resources listed should be more than enough to get them started on keeping their business legal.

I can’t overemphasize how important I think it is for every business owner to have this book. It is a mini-encyclopedia (ok, so 800 pages isn’t THAT mini) for everything business related. Having this book on your shelf will save you countless hours. I read it from cover to cover when I got it and I constantly refer back to it. I have recommended it to every person I know that has talked with me about starting a business. Each and every one of them bought it, and each and every one of them came back to me raving about it.

For the amount of depth that is covered in the book, Start Your Own Business: The Only Start-Up Book You’ll Ever Need by Rieva Lesonsky is an amazingly easy read. Anyone over the age of 16 will be able to comprehend the simple nature of the book. Reading this book won’t guarantee your success as an entrepreneur, but it will help reduce the risk of starting a business by providing you with a sound foundation to build upon.

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Chatterbox

By Michael Uslan and John Steven Gurney

ChatterboxChatterbox – The Bird Who Wore Glasses : Remember the Batman movies? Well, the movie producer of successful movies like these and entertaining children’s television shows such as Where on Earth is Carmen Sandiego?, Michael Uslan, has released this adorable children’s book. Chatterbox – The Bird Who Wore Glasses is available in a durable, hard-cover format with a lovely cover sleeve that will help prolong the life of the book.

At 40 pages and full of excellent illustrations, this book is sure to entertain children.Sad, red-headed Nancy doesn’t fit in well with the other kids who call her “Nancy Nobody”. She wished and wished for a new friend and one day the dream came true when a feathered, sight-challenged friend flew her way.

Nancy felt needed, she was loved, and her world was set right by her new funny bird.John Steven Gurney, a very successful artist and illustrator, colorfully illustrates the large pages with plenty of things to look at. Written in playful, light verse the author does mention things like prayer and “God’s love”, there fore it may appeal to a religious audience.

The book includes a CD with 2 songs and the orated version of the story by actress Brittany Murphy (voice of Luanne on King of the Hill, also known for her parts in Clueless and Up Town Girls). This could certainly appeal to the independent child who wants to “read” the book themselves. As well, the CD option may provide a few extra minutes for busy caregivers. The bullying shown in the beginning of the story, though very minor, may be useful for building empathy in the classroom for lonely and segregated individuals. Children with family pets, especially birds, would definitely enjoy this book.

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50 Things Every Guy Should Know How to Do

By Daniel Kline and Jason Tomaszewski

50 Things Every Guy Should Know How To Do50 Things Every Guy Should Know How to Do: Celebrity and Expert Advice on Living Large. The life of a guy is not as easy as it looks. It’s not just about holding down a job or being a father figure to his kids. It’s throwing a football, grilling a steak, fixing things around the house and coaching sports teams. It’s telling jokes, playing golf and picking a beer. And it’s easy to get lost.

Now there’s help. “50 Things Every Guy Should Know How To Do: Celebrity and Expert Advice on Living Large”, edited by Daniel Kline and Jason Tomaszewski, provides hints and tips on those essential guy skills and more-including tricking out your car, playing poker, dressing for a date, lasting in bed and even starting your own business-from knowledgeable people including “Queer Eye”‘s Carson Kressley, poker legend Amarillo Slim, comedian Carrot Top, movie critic Leonard Maltin, former Cleveland Browns quarterback Bernie Kosar and “The Surreal Life” producer Mark Cronin.

This book is an all-in-one resource to help you handle all the demands made on men in modern life. It makes a great gift for any man who wants to know how to weather life’s tough spots and enjoy the pleasures of manhood.It takes more than combat gear to be a man… it takes the advice in this book.

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