“Click” takes us deep inside the massive database of online intelligence to reveal the naked truth and unexpected insights about how we use the internet, navigate to websites, and search for information – and what that says about who we are. In unmatched, utterly fascinating detail author Bill Tancer describes observations about our lives, our interests, our thoughts, our fears and our dreams. He then shows how that behavior can help businesses target consumer trends, especially since–counter intuitively–what many people do offline is very different from what they do online.
This book is an excellent read and I receommend it for anyone who is a business owner. This is a great resource for a personal and professional library.
Very good book. Quite revealing.
Very interesting read – I would recommend it to others